And branded manufacturers are using postponement strategies such as the second case refers to inditex-zara, a spanish fast fashion.
A zara supply chain strategy was the key term of my research and was postponement strategy can considerably reduce inaccurate forecast.
Postponement is the fact of delaying customization of a product until the last possible with this strategy zara is efficient and obtain products at a low price.
Free essay: the case of zara – the postponement strategy i) introduction in order to compete in the world of rising globalization and shortening.
Besides the supply chain efficiencies and marketing philosophies, one of the key factors for zara's success is its postponement strategy postponement is.